AFC Qatar
An AFC Qatar ticketing concept connects the anticipation of matchday to clear choices for fixtures, seats and guest numbers.
AFC Asian Cup Qatar 2023. Project delivered through Flightio as the intermediary.
Make match discovery and seat selection feel connected within a considered ticketing concept, while keeping the main choices clear.
Art direction, experience design and interactive prototyping.
Campaign imagery, responsive landing, interaction studies and a generated wireframe.
The landing experience, seat atlas and responsive flow turn the matchday atmosphere into a usable sequence. The concept joins expressive art direction with visible selection feedback, preserving a clear path from discovering a fixture to choosing the visit.
Design: Ali Komeili · Project via Flightio.
The visit begins with a ticket
For football supporters, booking is the first practical step toward matchday. This AFC Qatar concept, delivered through Flightio, connects that task with the setting of Qatar’s stadiums. Architectural imagery establishes the occasion, while fixture discovery and seat selection give the visitor a clear route through the experience.
AFC Qatar · Luxury matchday landing experience
Interactive interface — open the live preview.
Keep the seat choice in view
Areas, guest count and pricing feedback sit within one selection sequence. The interface responds to a changed choice where the visitor is already looking. Ivory and oxblood keep the atmosphere composed, with clear selected states providing the practical contrast. The prototype uses illustrative fixtures and prices.
AFC Qatar · Seat atlas and personal invitation
Interactive interface — open the live preview.
From sequence to screen structure
The wireframe maps discovery, selection and confirmation across desktop and mobile views. A shared sequence connects the two sizes, while each screen gives the next decision a clear place. This structure sets the pace before colour, imagery and the final interface treatment enter the story.
An invitation with a booking structure
The landing experience, seat atlas and responsive flow turn the matchday atmosphere into a usable sequence. The concept joins expressive art direction with visible selection feedback, preserving a clear path from discovering a fixture to choosing the visit.