Useful products.

I’m Ali, an independent designer shaping digital products, distinctive brands and communication that connects.

• Divar

  Campaign imagery and an AI assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.

• ToyPet

  A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.

• MyOm

  Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.

• Café De La Corte

  Coffee packaging extends Café De La Corte’s established identity through clear glass, a woven sleeve and a considered serving ritual.

• Noghteh

  A focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.

• AFC Qatar

  An AFC Qatar ticketing concept connects the anticipation of matchday to clear choices for fixtures, seats and guest numbers.

• MCI · 5G

  A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.

• Airbnb · Unlock Adventure

  A travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.

• Digikala · A Smile Arrives Home

  A delivery box, Digikala’s smile and a red balloon turn the arrival of an order into a human campaign story.

• Flightio · Travel in One Clear Flow

  Flightio’s circular symbol becomes a destination portal, connecting travel campaigns, transport services and a coordinated booking-interface study.

• LegioKIT

  LegioKIT’s diagnostic-kit identity connects a clear blue signature with organised packaging and colour cues for individual reagent components.

• Poonez

  Poonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.

• Dark Matter

  A commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light.

• Vitanex

  Vitanex’s logo and packaging organise six wellness ranges through expressive colour, layered surfaces and a consistent product-information structure.

• Pasta Sugo

  Pasta Sugo brings handmade pasta and Italian dining into an identity spanning ingredient-led packaging, menus and takeaway materials.

• Solenne

  Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.

• EcoGold

  EcoGold’s campaign turns gold, silver and coins into a transparent battery, giving stored value a recognisable physical image.

• Quello

  Quello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.

• Swerve

  Swerve’s riding identity gives bikes, scooters and equipment a directional wordmark and electric-green visual language.

• Lacto

  Lacto’s fermented-vegetable identity connects an illustrated grower with clear variety cues and warm packaging for the everyday table.

• AuraLeaf

  AuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.

• Moon Crypto

  Moon Crypto connects a luminous blue-and-gold identity with wallet screens that give balances, assets and primary actions a clear order.

• Lakota

  Lakota’s identity connects Pouya Jamalian’s specialist music teaching with bilingual lettering, illustrated learning materials and tactile instrument packaging.

• Tesla Track Mode

  A Track Mode interface concept helps drivers compare handling balance, temperatures and cooling settings before the next lap.

• John Deere Operations Center

  A farm-operations dashboard concept keeps field conditions, equipment activity and daily priorities connected in one responsive workspace.

• Zippi

  Zippi’s children’s gummy-vitamin packaging pairs illustrated animal adventures with a clear flavour family and consistent information hierarchy.

• Illumina BaseSpace

  A genomic-workspace concept keeps sample context, variant detail and illustrative drug-gene relationships connected during research exploration.

• TerraRoots

  A warm, grounded identity for TerraRoots soil sensors and bio-fertilization, helping local growers understand their soil and care for plants with confidence.

• Café Darab

  Café Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.

• Nasl Z

  A playful visual identity connecting computer-game competition with the shared energy of Nasl Z, a television reality show for young viewers.

• DesertCell

  A solar energy identity built around luminous horizons, precise panel geometry and a bold contrast between desert warmth and electric blue.