Noghteh
A focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.
Noghteh is an independent design house built around clarity, intention and the belief that strong ideas begin from a focused point. Its work moves across identity, print, objects and space through a disciplined, contemporary design language.
Develop a restrained identity for a multidisciplinary design house that can change scale and material without depending on decorative elements.
Brand strategy, identity direction, modular logo refinement, visual system, editorial applications and environmental art direction.
Identity system, geometric toolkit, typography, stationery, publication design, presentation templates and spatial applications.
The mark remains present on a small printed piece, a fabric bag and an exhibition wall. The identity gains range through scale and material, giving Noghteh a consistent signature across the different kinds of design it represents.
Visual identity and art direction by Ali Komeili.
A clear identity for a design house
Noghteh works across identity, print, objects and space. Its brand needs to hold that breadth together while giving the work room to speak. A compact geometric mark and monochrome palette establish a focused signature; paper, stone, fabric and light provide the variation across applications.
Material does the expressive work
Embossed paper gives the mark depth at close range. Translucent banners and charcoal walls enlarge the same geometric vocabulary in space. Keeping the graphics restrained lets texture and shadow change the experience without changing the identity.
Recognition through shape and space
The mark remains present on a small printed piece, a fabric bag and an exhibition wall. The identity gains range through scale and material, giving Noghteh a consistent signature across the different kinds of design it represents.