Solenne

Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.

A British luxury brand producing women’s clothing and accessories.

Create a refined identity that could retain its delicacy across fashion labels, miniature metal hardware, tactile packaging and large-format retail communication.

Visual identity, logo system and fashion-application presentation.

Brand identity, logo system, packaging, garment trims, campaign art direction and retail applications.

The pleated emblem and wordmark connect garment labels, metal hardware, packaging and fashion imagery. Material and scale change the expression, while spacing and proportion keep the identity composed across an individual object and a larger retail surface.

Design presentation by Ali Komeili. Garment, packaging and retail scenes illustrate the proposed identity.

An identity close to the garment

Solenne is a British luxury brand producing women’s clothing and accessories. Its identity needs to remain recognisable where customers encounter it closely: a woven label, a fastening, a card or a garment box. A pleated fan emblem and spacious serif wordmark bring a composed, architectural character to those surfaces.

Solenne identity moodboard showing the logotype, pleated fan motif and olive and neutral palette.

Solenne material palette combining olive, ivory, taupe, cobalt, red and dusty rose.

A pleat becomes a recognisable mark

Repeated fine lines turn the fan into a compact emblem with a lifted centre. It relates naturally to folds in fabric and works beside the high-contrast serif name. The same geometry carries into engraved metal details, giving the brand a signature that can be touched as well as read.

Brushed metal Solenne plaque stitched onto a brown garment.

Woven Solenne label sewn inside an olive tailored coat.

Embossed Solenne business card photographed on olive textile and warm stone.

Luxury at the point of touch

The system was resolved for the moments customers handle most closely: labels, buttons, zipper pulls, buckles, cards and garment boxes. Consistent spacing and restrained finishes allow each object to feel related without becoming repetitive.

Solenne designer working on an olive jacket at a tailoring table.

Craftsperson hand-stitching a Solenne label into an olive tailored jacket.

Woman in a cream knit, brown trousers and mauve scarf seated in a serene stone interior.

Dressmaker adjusting the hem of a deep blue Solenne gown during a fitting.

An editorial wardrobe

Campaign imagery presents confident, mature women in luminous architectural settings. Cream, olive, brown, cobalt and red give the collection breadth, while clean silhouettes and soft natural light keep the visual world consistently poised.

Woman wearing a floor-length cream Solenne dress and carrying an olive handbag.

Woman wearing a red Solenne dress beside a carved stone figure.

Close view of the Solenne pleated fan emblem used as a belt buckle.

Close view of a red Solenne dress with a champagne metal branded belt plaque.

Solenne business card beside pleated champagne silk edged in olive.

From object to environment

The identity expands cleanly into retail communication. Spacious layouts, warm ivory fields and full-length portraiture preserve the same quiet confidence seen in the packaging and garment details, even at architectural scale.

Wide Solenne retail campaign billboard featuring a seated woman in a quiet stone interior.

Vertical Solenne retail display pairing a red dress with sculptural architecture.

Illuminated Solenne retail display featuring a woman in a cream dress carrying an olive handbag.