Desartly

Café Darab

Café Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.

Café Darab

Café Darab is a café brand centred on coffee and hospitality. Its visual direction connects a prominent bilingual name with a calm, warm setting.

Create a distinctive café identity that gives Persian and Latin naming a clear hierarchy and carries its character into signage, uniforms and small service details.

Ali Komeili — Visual identity and art direction.

Bilingual brand mark, colour system, architectural graphic elements, signage direction, staff clothing and accessory applications, and café visualisations.

A coordinated visual direction linking the bilingual mark, supporting colours and proposed café applications through a consistent balance of strong graphics and warm materials.

Visual identity and art direction: Ali Komeili. Environmental and service scenes are design visualisations.

Giving Darab a visible character

Café Darab needed a visual identity with enough presence to define a space and enough restraint to sit comfortably within it. The direction places an expressive name against a quiet setting, using a compact mark as the link between the café’s larger surfaces and its smaller service details.

Bilingual Café Darab logo with Persian lettering, the Latin name and a stepped architectural frame.

Lettering held by architecture

The Persian name fills the centre of the mark. The smaller Latin line anchors it, while a stepped border contains the lettering without flattening its character. A building emblem sits above the name, echoing the frame and connecting the typography to an architectural image.

Identity board with a white Café Darab logo on black, bilingual lettering, architectural emblem and neutral colour swatches.

A strong mark on quiet surfaces

The palette gives each colour a distinct job. Black defines the lettering and frame; ivory provides the lighter counterpart. Taupe and sand belong to the surrounding surfaces. In the visualisations, that division lets the identity stand out against pale walls, wood and fabric without introducing competing colours.

Black Café Darab logo beside large black and white swatches and smaller taupe, ivory and sand swatches.Design visualisation of baristas wearing black Café Darab aprons over white shirts.Design visualisation of a branded black apron, lanyard and staff badge beside a pale wooden locker.

Scale changes, structure stays

The complete lockup is repeated across the proposed entrance sign, counter wall and staff clothing. White lettering reverses out of the black sign and apron, while the wall carries the dark version. Lanyards and badges bring the same framing into compact formats, keeping the applications visibly connected.

Design visualisation of a black Café Darab entrance sign with a white logo and directional arrow.Design visualisation of a café counter with a black wall logo, menu board, wooden frontage and plants.Design visualisation of a coffee cup on a wooden table beneath the Café Darab wall logo.Design visualisation of a barista in a branded apron handing a white coffee cup to a guest.

The café as a complete composition

The result is a visual direction in which typography, colour and setting support each other. Identity artwork establishes the system, and the café scenes show its proposed use in signage, staff accessories and service. These are design visualisations; no installation or business results are claimed.